Martedì 8 ottobre 2019, il socio e co-fondatore di Argo Business Solutions Fabio Cassanelli parteciperà ai lavori dell’edizione 2019 del Public Forum del WTO (World Trade Organization – Organizzazione Mondiale del Commercio).
Il panel all’interno del quale Argo darà il suo contributo ai lavori del Forum si chiama “Building trust in e-commerce for the next generation“.
L’obiettivo del panel sarà quello di individuare gli elementi essenziali che dovranno caratterizzare i portali di e-commerce del futuro, con particolare riguardo ai diritti dei consumatori e alla privacy e alla protezione dei dati personali dei Millennials e dei membri della Generazione Z.
Il working group (Session 22) si riunirà nella Room D alle 17.45.
Di seguito il summary della sessione (in lingua inglese):
Ecommerce has grown rapidly and has opened up a world of convenience and choice to many consumers. 21.8% of the world’s population buys online and e-commerce sales worldwide amounted to $2.3tn. Millennials and Gen Z contribute generously to these figures. In America, millennials accounted for 54% of purchases online and in Europe 25-34 year olds said they shopped on average eight times per month.
Yet trust and confidence in online shopping remains low with nearly 70% of consumers reporting worries that their digital payments are unsafe.
With Gen Z and millennials expected to account for $143bn of direct spending and $1.4 trillion of spending power respectively by 2020, it is important to understand the digital problems facing this group. In this session we will look at how online trading systems can be designed and improved to take into account the issues important to consumers, specifically generation z and millennials.
Di seguito il link dell’evento: https://www.wto.org/english/forums_e/public_forum19_e/pf19_programme_e.htm